MLS Kicks Off Summer Beat Concerts With Mike WiLL MadeIt, Robert DeLong
publish date: 2017-05-19
Major League Soccer is unveiling a new platform over Memorial Day Weekend called MLS Summer Beat, celebrating the close connection between soccer fans' passion for music and sports.
"We're excited to experiment with this new platform," MLS chief marketing officer Howard Handler tells . "We've set up big events and a whole week of promotion in three cities to help generate some excitement around big matchups and showcase the club culture in each of those spots."
In its first year, activations are being planned for the Seattle Sounders, Atlanta United FC and the San Jose Earthquakes. The Sounders will be hosting a Saturday morning concert for Robert DeLong and watch party at Occidental Park during the FA Cup finals, before leading a March to the Match at CenturyLink Field where they'll take on the Portland Timbers.