Liam Payne Pumps Up 'Strip That Down' Promo, ReEnters Social 50
publish date: 2017-05-19
Promo around the One Direction member’s solo debut helps Payne re-enter the chart at No. 18.
Liam Payne re-enters ’s Social 50 chart (dated May 27) at No. 18 as the One Direction member’s solo debut finally hits the airwaves.
The Social 50 is powered by data tracked by music analytics company Next B.g.Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia, Instagram and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended May 11.
Payne’s debut single, “Strip That Down,” was released Friday (May 19), and he announced the single by way of clips on Instagram and Twitter, which in turn helped fuel social buzz that pushes him back onto the Social 50.