John Lewis Christmas ad band speak out on John Lewis for 'Stop Funding Hate' campaign
publish date: 2016-11-28
Vaults, the band who recorded the song for this year's John Lewis Christmas advert, have spoken out on the chain in favour of the 'Stop Funding Hate' campaign on the portrayal of refugees in the media.
The 'Stop Funding Hate' campaign aims to 'take on the divisive hate campaigns of the Sun, Daily Mail and Daily Express by persuading advertisers to pull their support' – having already convinced Lego to do so. Since their launch, they've also been arguing for John Lewis to remove their advertising from such tabloids too.
Now Vaults, whose cover of 'One Day I'll Fly Away' by Randy Crawford soundtracks this year's festive advert, have made their position clear – and vowed to give all profits made from the #BusterTheBoxer advert to assist the plight of refugees.
Read their message to fans on Twitter:
A letter to our followers x pic.twitter.com/DNqYMozQbe
— Vaults (@vaults) November 25, 2016
John Lewis Christmas Advert 2016 – #BusterTheBoxer
Watch the new John Lewis Christmas TV advert 2016 with #BusterTheBoxer Click here to continue the story: //bit.ly/2eCBC2R This is the story of a little girl called Bridget who loves to bounce. When her mum and dad buy her a trampoline for Christmas, they soon discover that she isn't the only one with a passion for jumping.